Privacy Policy

Privacy Policy

Last updated: June 2026

Introduction

Watfo ("we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, and safeguard your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Information We Collect

We may collect the following types of personal information:

  • Contact information (name, email address, phone number, mailing address)
  • Payment information (processed securely through third-party payment processors; we do not store payment card details)
  • Order history and transaction records
  • Communications you send to us (inquiries, selling requests, claims)
  • Website usage data (browser type, IP address, pages visited, via cookies and analytics tools)

How We Use Your Information

We use your personal information to:

  • Process and fulfill orders
  • Communicate with you regarding your purchases, inquiries, or selling requests
  • Send marketing communications (only where you have opted in, such as through our Watfo Insider email list)
  • Maintain records related to our Lifetime Authenticity Guarantee
  • Improve our website and customer experience
  • Comply with applicable legal obligations

Sharing of Information

We do not sell your personal information. We may share it with trusted third parties solely for the purpose of operating our business, including:

  • Payment processors (e.g., Shopify Payments)
  • Shipping and logistics providers
  • Email marketing platforms (for Insider subscribers)
  • Analytics providers

All third parties are required to handle your information securely and in accordance with applicable privacy laws.

Cookies

Our website uses cookies to enhance your browsing experience and gather analytics data. You may disable cookies in your browser settings, though this may affect certain site functionality.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

Your Rights

You have the right to request access to, correction of, or deletion of your personal information held by us. To make such a request, please contact us at the address below.

Contact

For privacy-related inquiries, please contact us at: Watfo Toronto, Ontario, Canada hello@watfo.com